Shield band logo

It's a solid and strong word. With the use of white Logo, witch stand's out on the background, so it's easy to see, especially on my magazine Advertisement, where the background is very dark. The word Shield cannote's, protection and security, for example for my Advert magazine and CD cover, is a low angle shot, of the the protagonist. To show dominance.

"Humbug" Album Advert Analysis - Arctic Monkey's

The album release ‘Humbug’ appears simplistic with both limited color and detail. There is a central image of the bands heads merged together to create a circled image of their heads. Te bizarre concept of the image is what grabs’s the attention. I want to incorporate something in my advertisement that is eye catching.  


The band’s cartoon-like logo also features in the central image as if the letters have been cut out. With a bright yellow/beige base/background colour this stands out against the burgundy/maroon shade of the circular circular central image.At the top of the page the album title ‘Humbug’ is on display in a red font which is very quirky, it’s in the same maroon colour as the circular central image. Below is ‘The Album’ in a more vivid pink shade. This mixes the colour scheme up slightly adding more variety to the piece. It lets the reader know immediately what it is they are looking at, it’s informative.
Towards the bottom of the page is a picture of the album cover. This helps readers by giving them an insight as to what they are to look for if they go out to purchase the album, it’s similar to the Album cover. I believe you can gain an understanding of what the music will be like from an album cover and its artwork. It is very dependent on the genre. However I believe this theory is not always a good one to follow. In generalities it is correct but not always. A band may be ironic and have a cheerful looking album cover and a track list consisting of the heaviest most depressing songs in the history of music. The main use of the album artwork featuring on the advert are to promote, however possible. The words ‘Out Now’ stand out and tell the buyer’s that it is available, and can be published.
At the very bottom of the page are two website links one is the bands’ website the other is the record label’s site, showing convergence. Alongside these website addresses is the label company’s logo. This helps promote the record company, if fans enjoy Arctic Monkeys and their music they may be intrigued to hear other bands by this label.

.

Inspiration for my magazine advert

For my magazine advertisement I will also be using Photoshop and DiscLabel . As i have researched, I want to create a simple magazine advertisement. Album adverts can be in most music magazine such as NME, Kerrang, Smash Hits, Uncut, Q and Mix mag, depending on the genre of the music. Here's a variety of different types of advertisement's, shown below. I think that as long as the advertisement is eye catching and it has the band title and theme, it should work well, especially when competing in market like this, it's important to stand out. So i will be creating a simple poster design. 



Firstly, the Stone Roses, advert has the Just the band logo, witch is in black that stands out on the white background, and the image of a lemon cut in half, this in my opinion is a great example of a promotional advert, as it's promoting the band.

This has the typical indie theme. The band member's are Representative, of indie styled clothe's

Even tho this Album magazine release isn't in my genre, I think that the use of the black and white background, with the white writing, such as Out Now and the name of the Artist, witch is a typical convention, stand's out. The "......Wants to help you"  is asking the audience a rhetorical question, witch I think work's well. A think the use of the white writing is one element I'm going to incorporate into my advert. 

Magazine advert General over view

Magazine adverts are another way to promote the band, and the brand image of the band, this in turn should create demand and hype about the band, depending on the advert it could show various things such as event times, appearances etc, new album releases. Firstly, the magazine industry is massive, with magazine such as NME offer huge prices in order for the Artist/band to advertise. But especially for a new band this is vital as people would look in NME to find new bands etc. Here are some examples of adverts from Arctic monkeys.

Here you can see how varied all the advertisements are.

Analysing of Digi pack's Inspirations

Digipak is a patented style of CD, DVD or BD packaging. But the Digipak I'm interested in is a CD Digipak. Digipaks typically consist of a gatefold book-style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD. Normally featuring four cards, with one or two plastic trays too hold  cd's. They are used for artists releasing singles and albums. Digi-paks normally have an artistic theme that runs threw them. 


Each digipak has a front and back cover representing the artist, all include the name of the artist and the title or the song/album.




They can include a shot of the artist and some may just have a picture which represents the artist but not an actual picture. On the back conventionally is a track listing. Some bands or artists will have inserts inside the digipak which will include photos of the artist and/or lyrics of the songs, this appeals to bands as it makes it more personally, to the consumer.
Here's an example of a digi-pak.

I looked at the Digipacks for the top 40 UK singles chart roughly about 30-45% were just fonts and did not have any relevance to the artist. For instance FLO RIDA Good feeling is a simple design, witch i really like.

Here are some more simple examples of CD covers, with a simple image. I really like these designs, theirs very simplistic and give some of the information away, such artist etc. But for a new Artist the CD cover is very important so the genre of the music is portrayed, so when some one buys the CD it will catch their attention.

Here is a more in depth analysis of a CD cover. This is another simple design but with the artist being the central image on the CD, similar to the Akon CD cover, they are both shown as the dominant figure and draws the eye. Both are seen as powerful, for instance Flo Rida has a chain, showing that he has wealth, similar to Akon as he is in a suit.






Overall the CD covers are prime example of a good CD cover, as it shows the key conventions of a CD cover, such as the Album name, The artist or band, they are all clearly visible, witch in my opinion is vital, as It should be a simple design. 


From the CD cover I have gained some ideas, which I would like to incorporate I my CD, certain aspects like a central image and a small title, are key elements I might incorporate. I think that the CD cover is the most important aspect, as the theme will throughout the Digi-pak, and even something similar with the magazine cover.

Here are some simple digi pak designs.  Again a like the simplicity of them, but very effective. The CD,s are one color with simple logo on them, as for the back its a picture with the music on the back and the front a band picture, all of its in black and white, or grey color. 

Again a simple design a segment of an orange, with the name of the band on the front and the CD with a blue color and a band log, with the other songs on the back. Below is Just a huge collection of covers that I found very useful, through the research, the back is normally similar, the same colors as the front with the song names on the back. And the CD's are normally a really simple color with the band logo on. I have decided not to use, the facebook logo or twitter logo on the CD, to tell be how to find them because I think it makes the CD look unproffesional. 

Shot list of Final video

I have used a large variety of shots, throughout the music video, to create an montage/exciting feel.

1. Long shot
2. close -up
3. Medium shot
4. Close-up
5. Panning shot
6. close-up
7. Slight ending of the pan
8. Hand held, first person
9. Medium shot
10. Medium shot
11. Medium shot tracking back
12. Close-up
13. long shot, slight pan
14. Pan/close-up
15. Medium shot
16. Close-up
17. High angle shot
18. Medium shot
19. long shot
20. Panning shot
21. panning shot
22. Panning shot
23. Panning shot
24. Medium shot
25. long shot
26. Medium shot
27. long shot
28. Medium shot
29. close-up
30. close-up
31. Medium shot
32. long shot
33. close-up
34. Close-up/slight pan/tracking
35. Close-shot
36. Long shot
37. Medium shot
38. long shot/tracking
39. long shot
40. Medium shot
41. panning shot
42. low Medium shot
43. long shot
44. Medium shot
45. long shot
46. Hand held
47. Hand held
48. Hand held
49. Close shot, slight pan
50. Medium shot
51. First person, low shot
52. Panning media shot
53. Long shot
54. Medium low shot
55. Long shot
56. Long shot
57. First person
58. First person
59. First person shot
60. First person Shot
61. First person
62. Medium shot
63. long shot
64. long shot
65. long shot/slight track
66. Low angle Medium shot
67. First person
68. medium shot
69. Medium form back
70. Medium from front
71. Medium from back
72. Low Medium shot

Final Music video/feedback/overall thoughts

Here is my final music video I'm pleased with result.

I decided to ask for feedback for my final music video, this is because i wanted to find out, how well I did, and if i listened to my feedback from my rough cut. I also want the feedback, so if I was to carry on with my music video I would be able to improve it with the feedback. The feedback is generilised as many people said the same things.






1. "the continuity of the music video doesn't work" basically after viewing the final cut, we noticed that, many shots, I'm wearing a bag, and in others I'm not, but I don't think this will matter, as the whole concept of the music video it a fast pace, montage of clips and to excite the audience personally I don't think its that noticeable.

2. "variety of shots, pans good scenery"

3. "editing is in sync with the tempo"

4. "smoothe editing, simple not too much editing"

5. " good variety of shots"

6. "No performance, lip, sync"

7."not typical indie band, different"

8. smooth editing"

9.edited well with music

10. Story is more clear"

11. Get a good feeling for the song, exciting"

Personal I loved these comments "Good feeling of the song, it upbeat" witch I was resally happy with as this is what I wanted to convey. Another comment wasn't nessecarily possitive, "not typically indie" this is what I wanted to try and achieve, a different take on a indie song, this was done through the story of my music video.