The conventions of a music video
depend much on genre of music.
However, some general conventions
are that the artist is shown performing, the lyrics of the song influence what
is shown in the video, the pace of editing fits the pace of the music, and
the codes of dress reflect the mood of the song. This is a general look on
music conventions; different types of music genres have
different conventions to typically represent them. A very good
representation of the conventions can be a mood board. To keep within
conventions, these are some main music video conventions
There are
three visual elements to a music video.
-Clips of the band or
artist singing/playing instruments, separate images inserted in the video.
-The
vocalist can usually be part of the story/narrative in a music video, even
whilst singing/playing instruments.
-With editing, the most
conventional feature used in music videos is the ‘Fast Cut Montage’ – a series
of different shots cutting very quickly from one to another.
The fast cut montage element
appeals to me greatly, cutting from different shots, quickly, which has a story
and this is where I want to gear my music video towards.
These are common with Pop/Dance
videos, as it fits with the beat and style of the song itself. Gentler
transitions can also be used to establish a more ‘downbeat’ mood. By using a
fast cut montage, you ensure that people will want to watch the video again, as
they didn't quite catch the ‘gist’ or see something properly. Wanting
to watch the video more than once can mean promotional success, and this is why
many new videos are very unique.
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