Goodwin's six points of Analysis

In my my music video i will be applying most of the concepts used the goodwin's theoryGoodwin's theory is based on, key features found in a music video, which relate to my music video.They are the six points, 
- Music videos demonstrate genre characteristics
- There is a relationship between lyrics and visuals

- There is a relationship between music and visuals

-  The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
- There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body.
- There is often intertextual reference





All in all their are six points to Goodwin's theory, Goodwin's theory states that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos. 
Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist. For instance due to many music video's being more based towards promotional reasons, many music videos use voyeurism. Goodwin argues that the female performer will frequently be objectified in this fashion, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star.In male performance videos too, the idea of voyeuristic treatment of the female body is often apparent with the use of dancers as adornments flattering the male star ego. But I believe that I won't be using this in my own music video.