The star's theory suggests that
the singer, actor, and model - takes several forms in order to sell their
product to their target audience:
The star is a construction: The
star's images is constructed and developed by the star him or her or the
management across various different media outlets such as magazines,
advertising, television and the internet. Many stars, need an ups unique
selling point for instance Lady Gaga. People such as lady Gaga are seen as
a brand image or a product and for new product to do be successful in the
market it needs a unique selling point, to penetrate the market, against it
bigger rivals or competitors.
They are
a marketable, constructed by the record label in order to make it money. The
record label will listen to the demands of the audience and develop that star
to fulfil their needs. For example, Cheryl Cole is constructed to sell her
music to teenage girls who will copy her fashion style and mimic her dance
moves witch intern doesn't just gain revenue through music sales, but also
through fashion, merchandise, and other commodities.
The star
is an ideology - Stars are connected to their audience through the beliefs
they present in their work. The star represents a set of values and
attitudes that reflect the audience's own values.
For example, Miley Cyrus's claim
that she is a virgin and will stay a virgin until she is married has received
much attention by the media. Her young fans will want to follow her lead, which
can be seen as a positive thing. But many people see this as a bad thing as
that people can be very influenced my stars such as these.
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