Brand image

As a definition, Brand image is the current view of the customers about a brand. It can be defined as a unique brand of associations with in the main of target customers. it signifies what the brand presently stands for, but especially in a changing market such as the music industry the brand image can always change in order to keep in the public eye, and a demand for their music. It is a set of beliefs held out a specific brand. brand image is the over all impression in consumers mind that is formed from all sources, Firstly "formed from all sources" this is the promoting part of a music video, and the other forms of media such as posters, Digi-Pak's magazine advertisement, in order to create a band image through these forms of media, this is where you can make a band unique, from a business point of view, in order to penetrate the market, A USP you need to be unique. Its about creating an image, usually unique. The typical image of a indie band is skinny Jeans, young men etc, but this always changers, but stick to certain codes. This is a typical Indie bands.