Monday, 12 December 2011

Record label

The term "record label" derives from the circular label in the centre of a vinyl record which prominently displays the manufacturer's name, along with other information, the record label controls the band, if they don't have a a brand image or not a strong another representation for instance indie, the record label world force them to change or reinforce their image, more strongly. As the band could effect their image. A record label is a brand and a trademark associated with the marketing of music recordings and music videosThe record label is the company that manages the brands and trademarks, coordinates the productionmanufacturedistribution, marketing and promotion the record label. They enforce copyright protection of sound recordings and music videos. This is very important in order for other music video's and the music aren't the same as it's important to be different and unique as this will help to penetrate the music industry.

Record labels promote the Artist. With the use of the Internet it has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some cases, to sell their products. So effectively this is what I'm doing. 

Record label's come in two sizes, small an localised and independent, witch "indie" means. On the other hand they can be a large international media group, some can be in-between both. A sub label can be part of a much larger label, but under a different name. 








This is an example of the big record labels, four out of the five are based in the USA and one based in the UK, which was EMI Group. 




















I wanted to go with a smaller record label, as large record labels, have complicated contracts, and unfair deals, but the rewards can be larger. After searching the Internet for small record label, i came across a record label called Small stone Records. 




It's an American record label based in Detroit. It was founded in 1995 by Scott Hamilton and is a self-dubbed "heavy rock" label.Hamilton started the label with a $5000 loan. They specialised in stoner rock, indieblues-rock, and psychedelic genres. Its a very small record and also it has many indie bands, that have been recorded by them. 






They continue to release 10-12 new releases each year. In my opinion i think this is a great Record label, their very new in terms, of record labels, and their growing steadily, and i think this would mean that the deal would be better. I think this record label would represent the band best. 



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