How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the researching stage, I was working on the Imac's at school, thought the use of the Internet, youtube and other useful sites were blocked, this Is when I used my laptop at home and researched videos especially as I couldn't do this a school. The majority of the research was searching for YouTube videos, and image for inspiration, YouTube Is a great website where people can share video, witch can reach a larger audience globally, many young Artist such as Justin Bieber and Conor Maynard have used Youtube to reach million's of people with their talent's. If I was able to I would promote the band, through YouTube. Here's an example of Justine Bieber, when he was Just starting out, he's an example of someone who has been successful from Youtube.

Discovering the band was very difficult and frustrating, after searching for unsigned bands on youtube, I came across two website, unsigned.com and unsignedband.com, after searching for dance songs, as my initial idea, I decided to search indie bands, and find one that is upbeat, witch I couldn't. A class mate told me to use Soundcloud, and this Is how I found It. It wasn't straight forward to get the song of soundcloud, but I was able to get eventually. I use the social Networking site Facebook, to contacting the band, witch was very easy and simple, they replied within a couple of hours.

The software I used for both my Anamatic and Music video was Imovie, it's very simple to use, especially for the Anamatic, as all you had to do is drag the music into Imovie, and drag the Pictures over it, this why I really like the Imac and it's software as it really easy to use. Both the Anamatic and music video were taken using the Cannon legeria F5200, the camera doesn't have the best quality, as I would love to use my own, but couldn't due to some problems, but Personally I think it helps enhance the low-fi approach to the music video, due to it being the first single of the New Album, many new bands use this approach, it adds realism, too the music video. The video Ok go - Here it Goes again, where the music video is shot in one take, is a great example of this.

 This is me creating the Anamatic, using IMovie.

This is me using the the iMovie software, to use a transition, cross dissolve.













Another important piece of equipment was the Tripod, when holding the camera for a steady shot it was really hard not, to shake, this was effect the end shot greatly, and reduce the quality of the clip. Using the tripod enable for a smooth shot especially, when panning witch I use a lot in my music video. When using the tripod, on one of the Pan's I used a rubber band to pull the handle, this acts as a shock absorber and reduce the shakiness. All editing took place in school on the Apple macs, using the software Imovie, it's very easy to use, I have used many different types of software out side of school, such as Sony Vegas pro and pinnacle studios 12, these offer really good quality editing and effects, but I think for a project like this less is better, to keep it simple but effective. For my Digi-pak I used a digital camera, the quality didn't need be amazing as, the quality can be improved through the use of Photoshop and so I used a standard one from home. After uploading them, I used Photoshop to edit them, using various elements such as saturation and a gradient, tool witch help the light on the picture, I have previously used photoshop a number of times, and it's really easy to use, only using a couple of layer keeps it simple. After photoshop I then transferred it to the free Software Disclabel, this is when I added the blue colour in all of the pictures, to keep with the theme, the logo I used was found on Paint. When making the Digi-pak and poster the pictures where stretch a little more than i wanted but I couldn't help this, but i think the end result looks good.

What have you learned from audience feedback?

How effective is the combination of your main product and ancillary task?

How effective is the combination of your main

View more presentations from maninthevan123.

Here's a video, explaining certain aspect's. 

In what ways does your media product use, develop or challenge forms and conventions of real media 'products?

This is the video Fluorescent Adolescent.










































Goodwin's six point's - Due to some problem's I wasn't able to talk about the last three point's of GoodWins, theory.


1. Music videos will demonstrate genre characteristics.
The genre of my band is indie, in order to incorporate the indie convention's I have made the music video upbeat, with the use of quick editing. After research I have found out that many indie music video's don't follow the normal convention's, much like Fluorescent Adolescent. 




2. There will be a relationship between lyrics and visuals.
Throughout the lyrics, they talk about "certainty lies in my memories" and "you follow me always, you follow me always from behind the line" this is shown in the music video, as the protagonist is going back to his indie roots, shown through a fast pace edit, to excite the audience. 


3. There will be a relationship between music and visuals.
The light hearted upbeat music fits with the clips, shown in the music video, the montage theme, goes in time with the fast pace clips, and when slowed down, I have used an establishing shot. 

4. There will be many close up shots of the band, as per request of the record label, as well as reoccurring motifs across the band‘s work. Throughout the music video, I didn't really use close-up of the protagonist as I wanted to create an uncertainty, the band member's aren't in the music video, as I have explained I wanted to make the band anonymous, so the audience listen to the music rather than the band.

5. There will be a sense of the notion of looking in and voyeurism.
Personally I don't think this is needed especially in a indie music video, but genre's such as POP and R&B use this all the time, as it can gain a lot of view's and sale's but genres like indie don't rely on this and rely on the music rather than voyeurism.


6. There will be intertextual references. As I have explained I have use the Zebra crossing throughout the theme in all my media products, such as the Magazine Advert, Digi Pak and music video, this refers to the famous Abey Road picture of the Beatles's advert, I think this helps the Three product's, appeal more, and will gain viewer's and importantly sales. 

Ancillary Task - Magazine Advert

For my poster I was able to use my digital camera, witch turned out, to have great quality and better than my cam recorder given by the school, but it wasn't very good quality for picture taking, after previous experience with creating pictures with Photoshop and other software, I new that you can improve the quality and the overall effect of the picture, so It was just important to take some pictures, that reflect both the theme of my music video and concept.





After asking a few class mates I have decided to use, this picture for my Poster, this keeps with the theme of my digi-pak, but i have decided not to use it after trying to create a poster with the same effects as my CD digi-pak as It didn't turn out the way I wanted.






And so I have decided to use the same image as the CD cover, this again is a inter textual reference, and I feel as this is the most important image I could use, as it's so iconic, this will gain attention, especially from music lovers.


I explaining that I'm going to use the same image as the CD cover to the teacher and a few class mates, the class preferred this idea.


Feedback after first picture,
1."yer, the CD cover would look better as the Magazine advert"


Here's the original picture I created,

This Is the final Magazine advert, I'm very pleased with the end result.

I played around with the cropping tool, trying to use the best part possible. 

These are the setting's I used on the Advert, I wanted to saturate most of the colour out of the magazine cover, to highlight the white Zebra crossing. After this I decided to also keep all the writing white with a slight hint of grey, this will make It edgy but also easy to see from far away, and this should stand out, also the shields logo, Is easy to see and this Is what you notice first, along with the Zebra Crossing, witch I think  

Magazine Advertisement feedback -


1. " Good decision to use the front cover instead of the original idea"
2. " Font should be all the same"
3. " Advertises the main Protagonist rather that the band"


I have considered all the feedback.

Ancillary Task - Digi Pak

Firstly when planning my digi-pak I thought I should try and find the best software too use, and so I decided to look on google for the best software. After searching I was unsure, but I remembered using image editor adobe photoshop on a project outside of school, and you can get templates of a CD from it and so this is the software I'm going to use. I will be using the latest edition - photoshop CS5, to design them, and import it in to DiscLabel , and fit it to size.

After researching many digi-paks and CD covers, I really like the simple designs I think that these are the most effective. So in my digi pak ill incorporate the band name, a theme and a picture of the character in the music video. I will be making the song in my music video the main theme throughout the Digi pak and even the poster. I think this would work best. And so I thought i would just take some pictures, in various locations with the protagonist in it, then I will decide on what picture I think looks best, ill incorporate it on a poster and a Digi pak, and design a logo and theme that looks best. Also by taking a lot of pictures, if anything were not to turn out the way I wanted it to I could use a different picture.

Here is the front CD cover. I have taken a picture on a zebra crossing. My main inspirations for this were from the iconic picture of Abbey road, in Liverpool, of the Beatles album. If someone was looking for a CD in a shop, mine would  draw their attention, as the image of Abbey Road would stick in their mind, as its such an iconic scene, this should get people interested. This is an example of an intertextual, reference that many music fans will know, witch will promote the Album well.    




Front CD cover

Back CD cover

Spine of CD cover - I havnt been able to get the size right but, it would still have the same effect,







Disc 1 - A simple designe of a bus going bast, blurred, with a contrast of dark blure, which is keeping with the theme of the Digi-pak.







Feed back-
1. "It looks professional  and would look great on a CD rack"
2. "It would really stick out in a shop and looks unique"
3. "The CD colour scheme is to similar to the cover and the back"
4. "You can't see the titles clearly"

I was really pleased with the feedback of the final Digi-pak.

Magazine advertisement idea

 My first idea for my magazine advert, was to some how merge all three of these picture into a continuous picture, as if it was in three still time shots of me, but it was very difficult. I search many videos on Youtube, but couldn't find anythin useful, that could help. But my second idea will work just fine, i have decided to use the CD Cover instead, of this.

Magazine and Digi pak raw pictures

These are some shots I have taken, in different location, im going to pick the pictures that look best. I asked the class witch picture would look best, for the poster and digipak. When asking others which image they prefer as a front cover, poster and back cover and which would be more effective at attracting them to buy it, immediately people liked the zebra crossing picture, and said that should be for the front cover, the picture against the wall looking, left should be the back cover as if Im looking at the song list and the magazine cover should be the one underneath the light, leaning against it, the decisions will be highlighted in the final pictures. The images were very popular, and could have an effect on sales, and attract new customers, especially as the zebra crossing, image is similar to that of the Beatles Album cover, and is a inter-textual reference. 

Some comments - "The zebra crossing picture is great, especially as it's in your video"


"All the shots, look similar in terms of lighting, witch will be good for the theme"


"you need to edit them, with darker colors"


"the first three pictures work best, the other don't look good in my opinion"


"the last picture is to dark, and not clear, I wouldnt use that one"
I considered all the good and bad feedback. 

Digi pak Process

Here are various shots of me using the software to create my Digi-pak, a combination of both Photoshop and DiscLebel, I would create the photo in Photoshop then use Hotmail to send it to DiscLebel and fit it to size, I can also add anything I needed to. This is me using Disclabel, just putting it to size of the front cover. Throughout the Digi-pak ill be using the same blue theme, because I think it works well.

Here's me adding a bar code.

This is me using a color correction on the spine, witch is a dark blue, witch it goes with the theme of my CD.

The same Blue theme is used.

This is the blue effect I gave to all the digi-pak.

This tool, I used in most of my image's, it's a light effect, where you drag it from, it become's lighter, this especially came in handy on the back cover, as I wanted to add a light effect so that you could see the writing, and also as if it was natural light, or a lamppost witch it was but the light wasn't very clear.

This again is me using a blue, color but using Disclabel, it used in all my final product's as this is the theme of the digi-pak.

This is me using the Zoom in, this really helped as it was in more detail.

Shield band logo

It's a solid and strong word. With the use of white Logo, witch stand's out on the background, so it's easy to see, especially on my magazine Advertisement, where the background is very dark. The word Shield cannote's, protection and security, for example for my Advert magazine and CD cover, is a low angle shot, of the the protagonist. To show dominance.

"Humbug" Album Advert Analysis - Arctic Monkey's

The album release ‘Humbug’ appears simplistic with both limited color and detail. There is a central image of the bands heads merged together to create a circled image of their heads. Te bizarre concept of the image is what grabs’s the attention. I want to incorporate something in my advertisement that is eye catching.  


The band’s cartoon-like logo also features in the central image as if the letters have been cut out. With a bright yellow/beige base/background colour this stands out against the burgundy/maroon shade of the circular circular central image.At the top of the page the album title ‘Humbug’ is on display in a red font which is very quirky, it’s in the same maroon colour as the circular central image. Below is ‘The Album’ in a more vivid pink shade. This mixes the colour scheme up slightly adding more variety to the piece. It lets the reader know immediately what it is they are looking at, it’s informative.
Towards the bottom of the page is a picture of the album cover. This helps readers by giving them an insight as to what they are to look for if they go out to purchase the album, it’s similar to the Album cover. I believe you can gain an understanding of what the music will be like from an album cover and its artwork. It is very dependent on the genre. However I believe this theory is not always a good one to follow. In generalities it is correct but not always. A band may be ironic and have a cheerful looking album cover and a track list consisting of the heaviest most depressing songs in the history of music. The main use of the album artwork featuring on the advert are to promote, however possible. The words ‘Out Now’ stand out and tell the buyer’s that it is available, and can be published.
At the very bottom of the page are two website links one is the bands’ website the other is the record label’s site, showing convergence. Alongside these website addresses is the label company’s logo. This helps promote the record company, if fans enjoy Arctic Monkeys and their music they may be intrigued to hear other bands by this label.

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Inspiration for my magazine advert

For my magazine advertisement I will also be using Photoshop and DiscLabel . As i have researched, I want to create a simple magazine advertisement. Album adverts can be in most music magazine such as NME, Kerrang, Smash Hits, Uncut, Q and Mix mag, depending on the genre of the music. Here's a variety of different types of advertisement's, shown below. I think that as long as the advertisement is eye catching and it has the band title and theme, it should work well, especially when competing in market like this, it's important to stand out. So i will be creating a simple poster design. 



Firstly, the Stone Roses, advert has the Just the band logo, witch is in black that stands out on the white background, and the image of a lemon cut in half, this in my opinion is a great example of a promotional advert, as it's promoting the band.

This has the typical indie theme. The band member's are Representative, of indie styled clothe's

Even tho this Album magazine release isn't in my genre, I think that the use of the black and white background, with the white writing, such as Out Now and the name of the Artist, witch is a typical convention, stand's out. The "......Wants to help you"  is asking the audience a rhetorical question, witch I think work's well. A think the use of the white writing is one element I'm going to incorporate into my advert. 

Magazine advert General over view

Magazine adverts are another way to promote the band, and the brand image of the band, this in turn should create demand and hype about the band, depending on the advert it could show various things such as event times, appearances etc, new album releases. Firstly, the magazine industry is massive, with magazine such as NME offer huge prices in order for the Artist/band to advertise. But especially for a new band this is vital as people would look in NME to find new bands etc. Here are some examples of adverts from Arctic monkeys.

Here you can see how varied all the advertisements are.

Analysing of Digi pack's Inspirations

Digipak is a patented style of CD, DVD or BD packaging. But the Digipak I'm interested in is a CD Digipak. Digipaks typically consist of a gatefold book-style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD. Normally featuring four cards, with one or two plastic trays too hold  cd's. They are used for artists releasing singles and albums. Digi-paks normally have an artistic theme that runs threw them. 


Each digipak has a front and back cover representing the artist, all include the name of the artist and the title or the song/album.




They can include a shot of the artist and some may just have a picture which represents the artist but not an actual picture. On the back conventionally is a track listing. Some bands or artists will have inserts inside the digipak which will include photos of the artist and/or lyrics of the songs, this appeals to bands as it makes it more personally, to the consumer.
Here's an example of a digi-pak.

I looked at the Digipacks for the top 40 UK singles chart roughly about 30-45% were just fonts and did not have any relevance to the artist. For instance FLO RIDA Good feeling is a simple design, witch i really like.

Here are some more simple examples of CD covers, with a simple image. I really like these designs, theirs very simplistic and give some of the information away, such artist etc. But for a new Artist the CD cover is very important so the genre of the music is portrayed, so when some one buys the CD it will catch their attention.

Here is a more in depth analysis of a CD cover. This is another simple design but with the artist being the central image on the CD, similar to the Akon CD cover, they are both shown as the dominant figure and draws the eye. Both are seen as powerful, for instance Flo Rida has a chain, showing that he has wealth, similar to Akon as he is in a suit.






Overall the CD covers are prime example of a good CD cover, as it shows the key conventions of a CD cover, such as the Album name, The artist or band, they are all clearly visible, witch in my opinion is vital, as It should be a simple design. 


From the CD cover I have gained some ideas, which I would like to incorporate I my CD, certain aspects like a central image and a small title, are key elements I might incorporate. I think that the CD cover is the most important aspect, as the theme will throughout the Digi-pak, and even something similar with the magazine cover.

Here are some simple digi pak designs.  Again a like the simplicity of them, but very effective. The CD,s are one color with simple logo on them, as for the back its a picture with the music on the back and the front a band picture, all of its in black and white, or grey color. 

Again a simple design a segment of an orange, with the name of the band on the front and the CD with a blue color and a band log, with the other songs on the back. Below is Just a huge collection of covers that I found very useful, through the research, the back is normally similar, the same colors as the front with the song names on the back. And the CD's are normally a really simple color with the band logo on. I have decided not to use, the facebook logo or twitter logo on the CD, to tell be how to find them because I think it makes the CD look unproffesional.