Wednesday, 15 February 2012

"Humbug" Album Advert Analysis - Arctic Monkey's



The album release ‘Humbug’ appears simplistic with both limited color and detail. There is a central image of the bands heads merged together to create a circled image of their heads. Te bizarre concept of the image is what grabs’s the attention. I want to incorporate something in my advertisement that is eye catching.  


The band’s cartoon-like logo also features in the central image as if the letters have been cut out. With a bright yellow/beige base/background colour this stands out against the burgundy/maroon shade of the circular circular central image.At the top of the page the album title ‘Humbug’ is on display in a red font which is very quirky, it’s in the same maroon colour as the circular central image. Below is ‘The Album’ in a more vivid pink shade. This mixes the colour scheme up slightly adding more variety to the piece. It lets the reader know immediately what it is they are looking at, it’s informative.
Towards the bottom of the page is a picture of the album cover. This helps readers by giving them an insight as to what they are to look for if they go out to purchase the album, it’s similar to the Album cover. I believe you can gain an understanding of what the music will be like from an album cover and its artwork. It is very dependent on the genre. However I believe this theory is not always a good one to follow. In generalities it is correct but not always. A band may be ironic and have a cheerful looking album cover and a track list consisting of the heaviest most depressing songs in the history of music. The main use of the album artwork featuring on the advert are to promote, however possible. The words ‘Out Now’ stand out and tell the buyer’s that it is available, and can be published.
At the very bottom of the page are two website links one is the bands’ website the other is the record label’s site, showing convergence. Alongside these website addresses is the label company’s logo. This helps promote the record company, if fans enjoy Arctic Monkeys and their music they may be intrigued to hear other bands by this label.



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